First, we should define ethnography. Ethnography is the study of culture (Dumas, 2007). Ethnography involves observation of a culture to learn the many different aspects involved in that culture and draw accurate conclusions about that culture.

Ishmael and Thomas (2006) describe online ethnography as using the advantages of traditional ethnography while eliminating the disadvantages such as the time consuming nature, expensive nature of the research, and distance.

My research question: How do fans relate to sports violence in the media?

To answer this question, I have composed this site which contains my research, previous research, my findings and conclusions.

***How to navigate the site:

• The side bar includes 3 pages (titles representing the article on each page) each featuring one ESPN.com article on sports violence. At the top of each page is a partial picture of the article and a link to the article. There is a summary of the article, an analysis of the user comments, and several comments of interest and one can draw from the comments.
• The side bar also includes a citation of page of literature contributing to the ethnography, a previous research page, a page on my research, a page on my findings, and a conclusion and takeaways page.
• The best order in which to view the pages is: Previous Research on Sports Violence, My Research: Why and How, Kostopoulos suspended three games for hit on Van Ryn, Garnett-Bogut incident being reviewed by league officials, No fine for Ward after hit left rivers with broken jaw, My Findings, Conclusions and Takeaways, and finally Citations.

I hope you learn more about the topic of sports violence and enjoy viewing my research!